The project focuses on promotional tourist material about Verona and consists of three components: linguistic and textual analysis, multimodal analysis, and teaching practice. Such material is meant to be innovated through the following:
- a textual and multimodal analysis on extant material;
- theoretical standpoints and guidelines aiming at such innovation;
- teaching activities meant for young citizens of Verona, with the aim of creating multilingual material (CLIL modules, a treasure hunt, a contest/competition);
- a tourist guide and a list of suggestions for the upgrading of extant websites.
The project is therefore characterised by a strong link with the territory, with the aim of making its historic and artistic characteristics known at a national and international level.