Publications

Authors:

Yu, Jianyu; Bouamra-mechemache, Zohra; Zago, Angelo

Title:

WHAT IS IN A NAME? INFORMATION, HETEROGENEITY, AND QUALITY IN A THEORY OF NESTED NAMES

Year:

2018

Type of item:

Articolo in Rivista

Tipologia ANVUR:

Articolo su rivista

Language:

Inglese

Format:

A Stampa

Referee:

Sì

Name of journal:

American Journal of Agricultural Economics

ISSN of journal:

0002-9092

N° Volume:

100

Number or Folder:

1

Page numbers:

286-310

Keyword:

Nested names, individual brands, collective labels, consumers’ awareness, producer heterogeneity, quality provision.

Short description of contents:

Collective labels are widespread in food markets, and are either separated or nested with private brands—the latter are known as “nested names”. We propose a model to explain the rationale of nested names, with collective labels being effective in reaching unaware consumers, while individual brands help firms to reach aware consumers. We also incorporate decision-making within the group of producers joining collective labels, taking into account their heterogeneity in providing quality. We show that nested names emerge when consumers become more aware of information on the label’s quality, as well as when producers become more heterogeneous. Welfare may decrease, however, when the group switches to nested names because they may lead to lower quality incentives for the majority of producers. Our results also provide insights into the historical and recent trends in food industries, such as within-label differentiation and label fragmentation, as well as their respective welfare implications.

Web page:

https://onlinelibrary.wiley.com/doi/10.1093/ajae/aax067

Product ID:

99506

Handle IRIS:

11562/969885

Last Modified:

March 20, 2024

Bibliographic citation:

Yu, Jianyu; Bouamra-mechemache, Zohra; Zago, Angelo, WHAT IS IN A NAME? INFORMATION, HETEROGENEITY, AND QUALITY IN A THEORY OF NESTED NAMES «American Journal of Agricultural Economics» , vol. 100 , n. 1 , 2018 , pp. 286-310

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